"Kings in Books, Clash in Hands" — Nanchang Bookstore x "Clash of Kings" Brand Collaboration Event Ended Successfully

202406-29

From June 15 to June 29, "Clash of Kings" collaborated with Nanchang Bookstore, a division of Xinhua Bookstore, to host an offline brand collaboration event with the theme "Kings in Books, Clash in Hands" at Nanchang Bookstore.

During the event, we invited 8 characters from the game, each recommending 8 to 10 books. For example, "King Balder" recommended "The Feast of History (Collector's Edition)," "Princess Novia" recommended "They: The Women of Wei, Jin, and Southern and Northern Dynasties," "Ying Yaoguang" recommended "Eternal Dunhuang," "Richard I" recommended "The Trial of War: The History of the Crusades," "Sonya" recommended "Discovering the Forbidden City," "Zhao Yun" recommended "The Three Kingdoms Unperformed," "Cleopatra" recommended "Cleopatra: The Political Genius Hidden by Her Beauty," and "King Arthur" recommended "The Death of King Arthur (Vol. 1)" among others.

At the event, numerous medieval "Kings" themed installations were "misplaced" in the bookstore, allowing everyone to experience the ancient and mysterious world of kings immersively. The event also featured a stamp collection and other mini-games, attracting many children and adults with the lively atmosphere.

The purpose of this collaboration event was to promote historical culture. "Clash of Kings" and Nanchang Bookstore of XinHua hoped that players and readers could learn about the ways of kings in history through books, experience the most authentic battles of kingdoms in the game, and gain their own knowledge and happiness.

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